Science is about experimenting and observing to gain a better understanding of our world. This knowledge is then used to inform the development of theories that can then be tested and validated. This scientific method results in new innovations that improve the lives of individuals, such as new drug therapies and advances in healthcare. Business is about identifying the needs of society, and then developing new products that meet those needs, while also considering the possibility of growth, profit margins and social benefits. Together, business and science are a powerful mix that propels our world forward.
Science-based breakthroughs are seldom successful without the support of the business community, which understands the necessity of the invention and is eager to make it available to the market. In many cases, this means that scientists must learn to manage an enterprise.
One method is by embracing the growing practice of science to business (S2B) marketing which allows researchers to more efficiently market and sell their research, while also protecting intellectual property. Some universities have created S2B http://scorbe.de/how-to-become-a-physics-major centers, and a few journals are focused on promoting S2B.
But, there’s an opportunity for “softer” skills of business, which aid to establish a solid base for success. This includes critical thinking communication, and management of projects. This is the reason that top universities such as Woxsen offer undergraduate programs that provide students with the skills needed to succeed in the business world. The Bachelor’s of Science in Business is a 120-credit program which offers a choice of concentrations in Accounting Systems, Management Information Systems, Marketing, and Innovation and Entrepreneurship.